Always Classic

The brilliantly classic hair cream was a forgotten relic before this rebranding effort helped make this nearly 100-year-old product relevant again.  Starting with its retro legacy, we gave the packaging a complete redesign. The classic slick back has always been on point. We leaned in to the rich heritage of that timeless look- overhauling the website, partnering up with Playboy, creating style profiles, and leaning into what is now an official red carpet look. Whether it be jokes, cocktails, women or hairstyles—Brylcreem is and always will be a true classic.

Website Redesign

Brylcreem Style Stories

As part of our content push we are currently creating Bryclreem "Style Stories" to engage and show how guys interpret the classic look.

Brylcreem + Playboy

To reach a younger audience—and to align with another classic men's lifestyle brand—Brylcreem partnered with Playboy to create content for seasonal online style guides using Brylcreem as a featured product throughout. Fall & Winter galleries below.